Available for new clients

Turn ad spend into real revenue

I help small businesses scale profitably with data‑driven Google Ads, Meta & Snapchat campaigns — no bloated agency fees, no guesswork.

Book a Free Consultation See Client Results
8+
Years Experience
$2.4M
Ad Spend Managed
4.2×
Avg. Return on Ad Spend
About Me

8+ years in the agency trenches. Now working directly for you.

Varun Datta

I'm Varun — a digital marketer with 8+ years of experience across some of the biggest media agencies in New York, including Spark Foundry, PHD, EssenceMediaCom, and Zenith. My career has been built on one thing: making paid media deliver measurable results.

I've managed campaigns across Search, Social, Display, Shopping, and Video — from building ecommerce strategies that drove 20% brand share growth, to launching cross‑platform campaigns that cut acquisition costs nearly in half. I've led teams, owned client relationships, and built reporting frameworks that connect ad spend to real revenue.

Now I bring that agency‑grade expertise directly to growing businesses — without the overhead, the layers, or the runaround.

Paid Search (SEM)
Paid Social
Growth Marketing
Performance Marketing
Marketing Automation
Data‑Driven Strategy
Ecommerce Media
Conversion Tracking
The Trade Desk HubSpot Salesforce Adobe CJA Figma
Core Expertise

Three platforms. One strategist who knows them inside out.

G

Google Ads

From Search to Performance Max, I build campaigns that capture high‑intent buyers at every stage of the funnel — driving qualified leads and measurable sales.

Search Campaigns Shopping / PMax YouTube Ads Display & Remarketing Conversion Tracking Landing Page CRO
M

Meta Ads

Facebook & Instagram campaigns built around creative testing, audience signals, and the Advantage+ ecosystem — optimized for real business outcomes, not vanity metrics.

Lead Generation E‑commerce / Catalog Advantage+ Shopping Creative Strategy Pixel & CAPI Setup Retargeting Funnels
S

Snapchat Ads

Reach younger, highly engaged audiences through Snap's immersive ad formats — from Story Ads to dynamic product catalogs, built for awareness and conversion at scale.

Story & Collection Ads Dynamic Product Ads AR Lens Campaigns Snap Pixel Setup Audience Targeting App Install Campaigns
How It Works

A clear path from first call to first results.

01

Audit & Discovery

I dive deep into your current setup, analytics, and competitive landscape to identify what's working and what's bleeding budget.

02

Strategy & Structure

A custom campaign architecture built around your goals — whether that's leads, sales, or foot traffic. No templates.

03

Launch & Test

Campaigns go live with rigorous A/B testing across audiences, creatives, and placements. Every dollar is tracked.

04

Optimize & Scale

Weekly optimization cycles and transparent reporting. Once we find what converts, we scale it aggressively.

Proven Results

Numbers from real campaigns. Real impact.

GOOGLE + META
+35%
Increase in client leads
Managed Paid Search & Social campaigns that grew leads and consultations by 15% in month one, reaching 35% overall growth.
PAID MEDIA
+20%
New customer revenue
Drove revenue through paid media campaign management and built new Adobe CJA reporting dashboards connecting ad performance to website sessions.
META + SNAPCHAT
+10%
Revenue across client accounts
Managed multiple accounts across Meta and Snapchat while automating budget forecasting via a CustomGPT workflow, cutting lead time by 24 hours.
ECOMMERCE
+20%
Brand share growth
Created and executed an ecommerce media strategy that increased brand share by 20% and improved ROAS efficiency by 15% year over year.
SEARCH
−20%
Reduction in CPCs
Executed a branded and non‑branded keyword strategy that delivered a 14% bump in conversions while cutting cost‑per‑click by 20%.
SEARCH + SOCIAL
+15%
Search traffic & video views
Launched Instagram and X campaigns using multi‑touch attribution to drive a 15% increase in website traffic and brand awareness.

Let's make your
ad budget work harder.

Book a free 30‑minute consultation. I'll audit your current setup and show you exactly where the opportunities are — no strings attached.

Book a Free Consultation →